Forget about Dre, what about the double standard at Apple?

Ben Metcalfe
1 min readSep 22, 2018

“It’s too violent”, Mr. Cook told Apple Music executive Jimmy Iovine, said people familiar with Apple’s entertainment plans. “Apple can’t show this”.

‘Vital Signs’, a dark, semi-biographical tale of hip hop artist Dr. Dre, featured characters doing lines of cocaine, an extended orgy in a mansion and drawn guns.

(from the WSJ article No Sex Please, We’re Apple: iPhone Giant Seeks TV Success on Its Own Terms)

And this is why I’m fine buying Apple computers but want nothing to do with their closed content and app walled gardens where the sensibilities of Tim Cook (and prior, Steve Jobs) dictate what I can and cannot consume or install on the Apple TVs and iPhones that I have purchased.

The WSJ article goes on to assert that the main driver for this is the desire to maintain Apple’s ‘pristine brand image’. ‘Gratuitous sex, profanity or violence’ has no place at Apple, apparently.

Well, the irony is not lost on this writer that the barometer of such tastes is a television show about the drug fueled, gang-banging sexscapades of the very individual whose own personal brand now adorns Apple’s line of audio accessories. Pristine indeed.

(FWIW I quite enjoy a bit of Dr Dre and sex/drugs/gang-fueled content. The purpose of this post is to hold up Apple’s hypocrisy not to shame those who like such subject matter)



Ben Metcalfe

Founder & General Partner @Monochrome_VC • Co-Founder @WPEngine • Ex- @RidgeVC, @Uber, @BBCNews & @MySpace • Former Product-Focused Entrepreneur & Executive